Chinese creativity never fails to amaze me.
Today, there’s a top banners on the biggest eCommerce platform in China – Tmall.
On the top purple banner, the Chinese reads “Secret Apple Product launch 2015”.
When you click into the banner, you’ll get the idea – A landing page with a typical Apple/Mac look and feel only with Real Apples in the key visual. (See the page here)
To top it up, they actually mock Apple to the max by creating a product videos completely Apple Style. I seriously love the video and the whole creative idea. (What exactly does a VP of Visibility Reduction do?)
Yes, they are selling real apples from New Zealand.
This is by far, the best apple-mocking campaign I’ve seen (Apart from the whole Xiaomi craze). Have a laugh and enjoy!
It didn’t stop there:
Queens Apple and Tmall Internatinal worked with two top celebrities who are currently starring in the celebrities dating reality show “Let’s fall in love” (我们相爱吧)
With their Quotes, which had been hot topic on Weibo since the show aired.
Of course, KOLs (Nice adaptation of Coke’s “Share a Coke” – Isn’t the packaging familiar too?
They also built up the hashtag/ Topic on Weibo #AppleforReal# (真的是苹果）- It’s less than 48 hours since its debut on Tmall, the topic itself has over 20 million views and 17K Tweets and definitely counting.
What’s more? They have sold out over 30K packages of Apples in less than 2 days before they apples are picked. Isn’t it a marketing miracle?
Well done, Tmall International! I wonder when international news will pick up the story.