My type of maths

From #9gag

All true except the last one. My sleeping hours can’t be replaced by coffee..



16 Things only Single Asian ladies Would Understand

single ladies

Cosmopolitan always came up with the most amazing titles and sometimes the content you can relate – 12 Problems Only You, the Single Friend, Understand is exactly what I can relate. For Asia ladies, I’m gladly to offer my interpretation of the points and add up a few more.

Let’s verify the list together:

1. Perpetual third-wheel hangouts.
[True] Be it totally into each other, can’t take the hands off each other or they are having a huge fight. Only in my case, the two loving people are my best friends. I’m happy to be the third wheel all the time and usually not just snack is around, there’s also beer and a cute puppy. Same also applies to my straight married friends, thank god for the cute kids they parent!


2. Getting pity invitations to things.
[True] Thank goodness for that! Especially during holiday seasons when most of your friends are back home spending time with significant other and family. You get extra lonely when you used to have a “hometown” to go back together with your SO and you now are stuck in Asia with a family that doesn’t really celebrate the season.

3. Getting set up with everyone’s crappy leftover friends.
[Not So True] The thing is when you reach to a certain age, even the crappy leftover friends are no longer single. You’ll just end up with other single ladies at the events and complain about how hard to find a guy and drink to whatever reason.

4. Having to hear tons of platitudes like, “You’ll find someone,” every time you talk to your friends.
[True to the MAX] “You’ll find someone.” “The best is yet to come.” “It’ll be your turn soon.” are among my top three. I know you mean it when you say it. It just gets a bit annoying for me to realise the fact that I haven’t found anyone. Maybe, I’ll find someone at the age of 90 or maybe I never find “the one”. It matters, but if that’s the way it is, let it be. Yes, thank you for being there for me! Please do continue include me in all the family events and consider me as an adapted sister or some sorts. I don’t mind =)


5. Getting asked, “Whatever happened to so and so?” like they were The One and you blew it.
[Semi-True] Luckily, my ex is still single. I would feel jealous if he’s with someone now. It’s just my nature. I do wish him well but there will be a small part of me feeling jealous. There were times when I realised all the guys I rejected in the past are all married with kids now. If it’s not right, I shouldn’t deprive the guys’ right of seeking true happiness by dominating his heart with someone who didn’t cherish it(aka, me).

6. Watching your super-happy friends in couples being super-happy. This is wonderful on some level, it really is. And on another level, a reminder that you might never have that, why, God, why.
Direct Copy & Pasting and it’s [COMPLETELY TRUE]. The sad part of me is crying over this…

7. Dinner parties where you’re sitting in between two couples because you’re the only single person there.
[Totally True] I’m used to it now. It’s couples, kids and me. I think I blend right in. That fact that I love kids helps a lot. I can direct my attention to the cutest things on earth.

8. Your friends only call you when their partners are out of town.
[Not True] I’m super lucky to have friends who do care about me genuinely and call me on a regular basis. Of course, they call me when their partners are out of town too. I’m glad to be on the caller list.

9. Your friends think all your traumatizing online dating stories are hilarious.
[True] They have been supportive and listening to my stories. OK, I’ll drop OKC. It’s Not an easy place for find meaningful relationship or even relationship to begin with.


10. Friends who tell you, “Never get married,” when they’re fighting with their partner and therefore you lose all hope in love.
[Not True] All of my friends are happy married and at least they still have faith in their marriage. That has to come down to the fact that most of my friends did get married out of love not the social pressure of getting married under a certain criteria (eg. age).

11. Your friends always want to partaaayyyy with you.
[Semi-True] They want to party with me not because they are bored in their laidback life, but also they want to cheer me up and make me feel cherished as well. Oh yes, my drinking has been cut down but still have some wild nights.

Stay cool

12. Partnered friends want all your hot single gossip.
[Not True] They do know I have no gossip and no guys on my radar. Sad, but it’s true.

Points to add up:
13. You check out the ring fingers whenever you meet a new guy at social settings.
It’s not that you are desperate, but you just automatically check out the ring finger and see if the guys’s married. We a good moral girls. Keep your hands off from the married guys.

When you see the guy’s ring finger is empty, you go like:

When you meet his beautiful wife, you go like:

14. At extensive family gathering or at school reunion, people who haven’t seen you for a while would ask “When will you invite me to your wedding?”

Sod it! I don’t even have a guy in my radar. Do you want me to marry myself and send you the invite? I know you mean no harm asking and just want to break the ice. But 8 out of 10 times you asking a single ladies, the answer would be very likely to be “I don’t have a boy friend yet.” I have to fight the urge everything to tell them not to ask me any more. If I’m getting married, I WILL TELL YOU. Not that you will be invited. Still I WILL TELL YOU. AND I DON’T MEAN IT if I Say “I don’t have anyone yet. Could you introduce someone?” I just wanted to say it to shut you up. Don’t follow up. BUT if my parents asking for something similar for me. They MEAN it.

15. “You are just too picky.” – Or the implication of ” there must be something wrong with you if you are still single.”
I don’t want to get married or partnered with simply because I’m lonely or the societal norm says so. If I mean someone who I really want to spend the rest of my life with, I’ll make a commitment. That doesn’t necessarily has to be marriage. I just haven’t met the someone who will make me settle yet. So Save your criticism and accept that fact that singlehood can be happy too.

16. “You are not getting any younger.” “You biological clock is ticking.” Especially from your parents or someone older than you.
Of course I know I’m not getting any younger. Does that mean my chance of finding love is lower? Even with child-birth which has more to relate to age, there’s a solution to it. I can freeze my eggs. So when I am finally ready to have kids (I’ll make sure the kids grow up with a loving family), I can take them out and have an IVF. That actually cease a lot of women’s nightmare.

16. Being the “Case Study” of the extensive family.
Yes, when you reach a certain age and still not married. The negative sigma attaches to you. In extensive family gathering, on the surface, they would ask you about your love life and the gossip would go around as a negative example. “Look at your Cousin, she missed her chances and now she has to be an old lady. Don’t follow her path.” etc etc.

17. “How’s your sex life?”
Non existence. It’s not NYC back in the 90s. It’s not sex and the city. Unless, I want to dress up every weekend and get my slut face on and try hitting on non super hot guys, the true is I don’t score that much, or at all. You reach an age that the clubbing/hooking up scene seems too small and you see the same people. And the thing is you don’t even the the guts to talk to guys unless you are pissed drunk. That wouldn’t make you more attractive. So, nothing. Nada. I’m not interested in meeting guys online just for casual sex. Sex life related question can be tough.
samantha quote

It’s never easy being single in any culture. The loneliness will haunt you and the overly loving coupled up friends will make you jealous. Just do whatever make you feel good and ignore what others think of you. You only have to be responsible for you own life. Done something you regretted? Learn from it and MOVE ON. Life is too short to be sad or to spend it not to the fullest to your full advantage.

Chin up, Cheer up and have fun!


My Takeaway from Yahoo OMS 2014


I’m getting old and forgetful so before I completely forget why I disappeared from my office for a whole day. Here’s a summary of my key takeaway from the Yahoo OMS 2014, Hong Kong.

2014, Hong Kong people spend avg. 148 mins daily accessing to the internet through their mobile devices, which is a 12% increase compared to last year.

Surprising? Nope. Any new engaging ad format on Mobile? Not that I’ms aware of. Tough cookie to crack.

Top 3 Tumblr countries in the world:
1. US
2. Brazil
3. Japan

56% of the users are aged 13-34 (opps, I barely make the cut, ;-p) with quite even gender distribution, 51% female and 49% male.

I’m so glad that one of the countries I look after is on the top 3. My colleague and I were discussing why Japan is so up high on Tumblr use?

My take?
1. Tumblr is similar to Twitter that you don’t have to know your followers or the people you follow. You can remain completely anonymous, which fits their overall culture of being private and shy.
2. Tumblr is a very visual appealing platform with amazing animated gifs. With the Menga culture so deeply rooted in the Japanese culture, Japanese audience is no doubt easily fascinated by the visual/animated appeals.

Your take?

Intent of Use – Facebook Vs Twitter Vs Tumblr
social comparison








Finally came Entertainment –

“Put Brands into Popular Culture and Popular Culture into Brands”

This is a key way to make your brand up to date and appeal to the current social media savvy, content seeking generation. You have to be either very funny, very touching or completely incredible to be a social media/viral babe.

Words of wisdom
Don’t tell stories for Digital.
Tells Stories. Take advantage of Digital.

Many marketers, especially digital marketers, would fall into the trap that we have to create stories for digital. Viral campaign was such a buzz words a couple years ago. However, not all videos were made with the goals of getting viral would actually make it. Truth is, many just fail. Why? You have to have a GREAT story to begin with and the devil lives in the execution. It’s not that random low quality, flash of genius video don’t get viral, but these videos were usually not made to be viral.

I was responsible for a couple of semi-failure, myself. It’s hard to have a “brand-right” viral video unless your brand is embracing the risk. “Safe” can get you nowhere.

Speaking of successful campaign, here’s the tips:

“Think like a Marketer, Act like a Producer.”

Of course. It’s much easier said that done. Let’s see how it’s done well.

The QVC’s stunt with Miss Pissy & the Great late Joan Rivers is simply genius

Act 1:
At one of the red carpet after-party, Ms. Joan Rivers, stormed out from the party with whipped cream on her face. With such a controversy personality, this potential “assault” attracted media attention. All the entertainment news was picking this up.1393683251_joan-rivers-article

Later, a “secret” clip was revealed in the internet. The “attacker” was actually Miss Piggy from the Muppet. At that moment, the public knew it’s not some common cat fights between celebrities. It’s indeed a stunt, but it’s interesting enough to keep you follow.

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More juicy and scandalous photos here.

Act 2:
A video documenting of Ms. Rivers & Piggy’ decade-long hostility against each other came up with interviews of other celebrities, with their speculation on the fight. Of course, the celebrities were carefully chosen. My favourite has to be, the girl from “Precious”, she went like “Seeing the cake thing, just broke my heart”. Her face was priceless. – This is pure entertainment.

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Act 3:
Finally, the devil was revealed – Ms. Rivers and Piggy is going to battle on who’s better by going on QVC, a traditional TV shopping channel and see who can sell more in a day. Yes, the devil is QVC. Even though at that point, you knew the stunt is for QVC, you still want to know who won. The winner, of course, is QVC, who finally can tab into the younger generation and had the most social day.


There’s even a Muppet Wiki Page dedicated to this campaign.

What else did I learn? Yes, something for fellow marketers. Listen to your audience before coming up with the idea for a campaign. It’s not something new but as a marker, sometimes, you simply get ahead of yourself and forget the basic.

  1. Make your campaign goal as simple as possible.
  2. Listen to your audience and analyze your product’s strength. Identify a topic worth the campaign
  3. Work closely with your partners – trust them and be understanding

That’s about it. Hope it’s entertaining enough and it’s something you don’t know here. Got questions, please comment and let me know.