In the event of Tmall 626 Mid Year Sale, let me share a genius campaign by Glamour Sales:

A Classical Easter Egg campaign that was made success with the following:

1. A thought-through strategy
Random codes to provoke curiosity -> KOLs to spread and pass on the meaning of the secret code -> let the sales come in -> conclude the campaign with a cute & witty video for branding = GENIUS
2. Smart use of social media and KOLs (A network of over 600 different KOLs)
3. Cute & witty factors for viral videos